Kartra is all-in-one; EverWebinar is webinar-automation only. You'd still need a course platform + email tool on top of EverWebinar.
Kartra vs EverWebinar
Kartra
Kartra is an all-in-one platform for turning expertise into scalable online income — landing pages, email marketing, memberships, courses, funnels, and checkouts in a single tool.
EverWebinar
EverWebinar turns recorded webinars into 24/7 automated sales machines — simulated-live scheduling, chat, and conversion tools that run on autopilot across time zones.
Feature-by-feature
Kartra
- Landing Page Builder: Drag-and-drop landing page builder with pre-built templates for opt-in pages, sales pages, and webinar registrations.
- Email Marketing: Behavioral email automation with tagging, sequences, and broadcast support. Included on every paid plan.
- Memberships and Courses: Host gated membership sites and online courses with drip content and student management.
- Checkouts: Built-in checkout flows for products, courses, and subscriptions. Zero transaction fees on Starter plan and higher; 5% on Essentials.
- Sales Funnels: Visual funnel mapper to design multi-step sales journeys from lead capture through upsell.
- Kartra AI: AI content generation for pages, emails, and sales copy. Usage-capped per plan (30 uses on Essentials, 100 on Starter).
- Form Builder: Opt-in form builder integrated with the email marketing and contact database.
- Webinars: Built-in webinar hosting up to 1,000 guests on the Growth plan and higher. Bundles with WebinarJam/EverWebinar for heavier workflows.
EverWebinar
- Automated Scheduled Webinars: Run pre-recorded webinars on a fixed schedule across all time zones, 24/7, without being live or logged in.
- Just-in-Time Webinars: Automatically start a webinar session minutes after a visitor registers, for instant on-demand viewing.
- Hybrid Webinars: Combine automated delivery with live host interaction — viewers see a recorded session while the host can chat in real time.
- Live Chat Simulator: Simulated chat messages timed to play during the automated session, recreating the engagement of a live event.
- Real-Time Chat Monitoring: Even on automated sessions, hosts can monitor chat and reply live from a control panel — turning an evergreen webinar into a semi-live experience on demand.
- Dynamic Offers and Urgency Triggers: Time-based offer displays and scarcity triggers that fire at specific points during the automated session to drive conversions.
- Email and SMS Reminders: Built-in email and SMS sequences before, during, and after the session, segmentable by whether attendees showed up or left early.
- Polls, Surveys, and Handouts: Attendee polls, surveys, and downloadable handouts that trigger on schedule during the automated session.
Scenario-based verdicts
EverWebinar at $79-199/mo is cheaper than Kartra's Growth tier ($229/mo) and purpose-built for simulated-live automation.
Pair WebinarJam (live) + EverWebinar (evergreen) — WebinarJam Basic ($99/mo) already bundles EverWebinar — and keep Kartra only if you need the course/funnel suite on top.
Which should you pick?
you're a coaches or consultants and need online-expert business platform. Entry pricing ($59/mo) and the trial make validation cheap.
you're a course creators with a high-converting live webinar to automate or coaches and consultants selling recorded programs and the differentiator is marketing-saas webinar automation. Starting at $199/mo.