Best Marketing Stack
Tutorial · intermediate · 60 minutes

Set up your first automated EverWebinar

How to upload a recorded webinar, configure the simulated-live schedule across time zones, wire up the simulated chat and on-screen offer displays, and launch an evergreen funnel that runs 24/7 without you.

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Before you start

  • An existing recorded webinar (MP4, ideally 30-60 minutes) — if you don't have one, record a live run in WebinarJam first
  • A product or offer to sell at the end of the webinar
  • A registration page destination (EverWebinar provides one, or you can use a custom funnel)
  • Confirmation you don't already have EverWebinar access via a WebinarJam Basic+ subscription (check before paying)
1

Confirm you actually need to pay for EverWebinar

EverWebinar is bundled free with WebinarJam Basic ($99/mo), Professional ($299/mo), and Enterprise ($499/mo). If you already have any of those WebinarJam tiers, stop here — you already own EverWebinar and can configure it from your existing dashboard. This is the #1 mistake in EverWebinar purchases: buying it standalone when you're already paying for a WebinarJam tier that includes it.

2

Sign up and pick a billing cycle

EverWebinar's monthly tier is $199/mo, annual works out to $99/mo ($1,188 upfront), and the 2-year commit is $79/mo ($1,896 upfront). For a first-time user validating an evergreen funnel, monthly is the right choice until the funnel is proven. Don't commit to 2 years on an untested product.

3

Upload your recorded webinar

From the dashboard, create a new automated webinar and upload your MP4 (or connect a YouTube/Vimeo URL). EverWebinar processes the video and lets you set in/out points if you want to trim. The upload step can take 5-15 minutes depending on file size — use this time to write your registration page copy.

4

Configure the simulated-live schedule

This is EverWebinar's core feature. Under Scheduling, set recurring time slots that match your target audience's time zones: e.g., Mon/Wed/Fri at 11am local, 2pm local, 7pm local. Registrants see 'webinar starting in 12 minutes' and think it's live. Start with fewer slots — 3-4 per day is enough and keeps reporting clean.

5

Set up just-in-time webinars (optional but recommended)

Just-in-time webinars auto-start a few minutes after any registration. This is dramatically higher-converting than scheduled replays for cold traffic because there's no wait. Enable it as a fallback for visitors who miss the scheduled slots, but keep the scheduled slots as the primary path for warm traffic.

6

Configure the simulated chat

EverWebinar's simulated live chat is the most-criticized feature — set it up carefully. Pre-script 10-20 messages with timestamps matching your webinar's flow (questions at the hook, reactions at the offer reveal, social proof near the CTA). Keep them plausible; don't fake-name them with obvious bot names. Real viewers CAN chat live and you (or an assistant) can respond from the hybrid control panel.

7

Wire up the on-screen offer

Under Engagement, configure the offer display to appear at the same timestamp as your pitch. Link it to your actual checkout page. Test by scheduling a dummy webinar 15 minutes out and registering with a second email — walk through the full viewer experience.

8

Set up the post-webinar sequence

EverWebinar's email sequence fires automatically: confirmation, reminder, replay link, final deadline. Configure all four. The replay-link email is where most sales happen — give it an expiration (24-72 hours) to create urgency.

9

Launch and monitor for 7 days

Go live, send traffic to the registration page from a single source (not your whole audience), and watch the analytics for a week. Look at: registration rate, show-up rate, offer-click rate, conversion rate. Don't change anything for 7 days — then iterate on the weakest step.

Common pitfalls

What to do next

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